Baali
Baali is a Hebrew title meaning "my lord" or "my master," used as a form of address for Yahweh that he declares will be set aside in favor of a more intimate term. The single reference in Hosea frames the word as part of a promised restoration of the covenant relationship between Yahweh and Israel (Hos 2:16).
From Baali to Ishi
In a word of restoration, Yahweh announces a renaming of the covenant bond: "it will be at that day, says Yahweh, that you will call: Ishi; and will call me no more: Baali" (Hos 2:16). Both words mean "my husband" in their respective nuances, but Baali shared its form with the name of the Canaanite deity Baal. Yahweh's rejection of the title Baali signals the end of any ambiguity between faithful devotion to Yahweh and the associations that had accumulated around the Baal name. The replacement term Ishi carries the relational warmth of "my man" without those overtones.