Balak
Balak son of Zippor is the Moabite king who sees Israel encamped on his border after the defeat of the Amorites and tries to neutralize them by hiring Balaam to curse them. Scripture locates him at three points — the opening of the Numbers 22-24 narrative, Joshua's covenant-recital at Shechem, and Jephthah's letter to the king of Ammon — and those points tie to the surrounding Numbers material on the embassies to Pethor and to Micah's Yahweh-spoken summary of the whole episode.
Son of Zippor, King of Moab
The Numbers narrative opens with Balak by name and patronym after Israel finishes the Sihon-Og campaign: "And Balak the son of Zippor saw all that Israel had done to the Amorites" (Nu 22:2). The next verse pair frames Moab's reaction collectively, and only then identifies the king: "And Moab said to the elders of Midian, Now this multitude will lick up all that is round about us, as the ox licks up the grass of the field. And Balak the son of Zippor was king of Moab at that time" (Nu 22:4). The ox-and-grass simile gives Balak's motive — fear of consumption rather than provocation — and the joint Moab-Midian elders set up the diplomacy that follows.
The First Embassy to Pethor
Unable to face Israel in arms, Balak sends north for a curse-specialist. "And he sent messengers to Balaam the son of Beor, to Pethor, which is by the River, to the land of the sons of Amav, to call him, saying, Look, there is a people come out from Egypt: see, they cover the face of the earth, and they dwell across from me" (Nu 22:5). The request is explicit and frames the prophet as a transactional power: "Come now therefore, I pray you, curse this people for me; for they are too mighty for me: perhaps I will prevail, that we may strike them, and that I may drive them out of the land; for I know that he whom you bless is blessed, and he whom you curse is cursed" (Nu 22:6). The embassy carries hire in hand: "And the elders of Moab and the elders of Midian departed with the rewards of fortune-telling in their hand; and they came to Balaam, and spoke to him the words of Balak" (Nu 22:7).
The Second Embassy and the Bribe Increased
When the first embassy returns without Balaam, Balak escalates rather than abandons the plan. "And Balak sent yet again princes, more, and more honorable than they" (Nu 22:15). The upgraded delegation carries an upgraded message: "And they came to Balaam, and said to him, Thus says Balak the son of Zippor, Let nothing, I pray you, hinder you from coming to me: for I will promote you to very great honor, and whatever you say to me I will do: come therefore, I pray you, curse this people for me" (Nu 22:16-17). The promise of "very great honor" and the open-ended "whatever you say to me I will do" mark the bribe at its strongest, with Balak still named by his own patronym in the messenger-formula.
Remembered in Israel's Covenant Memory
Balak surfaces three more times after the Numbers narrative, each time as the controlling case of a foreign king who tried to use a curse against Israel and failed. Joshua's recital at Shechem treats it as armed conflict resolved by Yahweh's intervention: "Then Balak the son of Zippor, king of Moab, arose and fought against Israel: and he sent and called Balaam the son of Beor to curse you⁺" (Jos 24:9). Jephthah's letter to the king of Ammon uses Balak in the opposite direction, as the precedent for a Transjordan king who declined to press a war: "And now are you anything better than Balak the son of Zippor, king of Moab? Did he ever strive against Israel, or did he ever fight against them?" (Jud 11:25). Micah closes the canonical memory with a Yahweh-spoken summons to remember the episode as one of his own righteous acts: "O my people, remember now what Balak king of Moab devised, and what Balaam the son of Beor answered him; [remember] from Shittim to Gilgal, that you⁺ may know the righteous acts of Yahweh" (Mic 6:5). The Joshua and Jephthah summaries read the encounter from different angles — Joshua emphasizing the aggression that called for the curse, Jephthah emphasizing that no battle was actually joined — but all three retrospectives keep the patronym "son of Zippor" or the title "king of Moab" attached, holding the figure together across the books that remember him.